Step-by-Step Guide: Creating an MCP Server with Azure AI Agent Service for TripAdvisor Marketing Campaign

Step 5: Test Azure AI Agent Service Integration

Let's examine our planned 6-step prompt chain workflow:

1. Use this prompt in Step 1 to generate a list of top 5 luxury hotels in Koh Samui

Search and list the TripAdvisor location IDs and names for the top 5 luxury hotels in Koh Samui.

2. You will be asked to grant permission. Click "Allow for This Chat”

3. You will retrieve information about top 5 luxury hotel in Koh Samui with TripAdvisor Location IDs in the chat response.

I'll search for the top 5 luxury hotels in Koh Samui and provide their TripAdvisor location IDs and names.

# Top 5 Luxury Hotels in Koh Samui with TripAdvisor Location IDs

Here are the TripAdvisor location IDs and names for the top 5 luxury hotels in Koh Samui:

1. **Melia Koh Samui**
   - Location ID: 302446

2. **Vana Belle, A Luxury Collection Resort, Koh Samui**
   - Location ID: 3421694

3. **Hyatt Regency Koh Samui**
   - Location ID: 23115584

4. **W Koh Samui**
   - Location ID: 1456422

5. **Centara Reserve Samui**
   - Location ID: 506952

4. Use this prompt in Step 2 to fetch user reviews for each hotel identified in Step 1

Retrieve the 10 most recent user reviews for hotel with location ID 302446 (Melia Koh Samui). Include the date, rating, and review text.

Retrieve the 10 most recent user reviews for hotel with location ID 3421694 (Vana Belle). Include the date, rating, and review text.

Retrieve the 10 most recent user reviews for hotel with location ID 23115584 (Hyatt Regency Koh Samui). Include the date, rating, and review text.

Retrieve the 10 most recent user reviews for hotel with location ID 1456422 (W Koh Samui). Include the date, rating, and review text.

Retrieve the 10 most recent user reviews for hotel with location ID 506952 (Centara Reserve Samui). Include the date, rating, and review text.

5. Use this prompt in Step 3 to generate the key topics and sentiment trends from each hotel identified in Step 2

Summarize the key topics and sentiment trends from the following 10 reviews of [Location ID]. Output positive themes, negative themes, and emotional tone.

6. Use this prompt in Step 4 to generate combined insights from customer reviews for each hotel

Combine insights from all batches of reviews for each hotel. What are the top recurring themes across positive and negative reviews? Which ones are unique to this hotel?

7. Use this prompt in Step 5 to generate comparison of the summarized review insights of 5 hotels

Compare the summarized review insights of the 5 hotels. What differentiators can you find in guest experiences, and what are shared commonalities?

8. Use this prompt in Step 6 to generate 3 marketing campaigns suggested to promote Koh Samui luxury stays to international travelers

From the aggregated sentiment and topic data across these hotels, suggest 3 marketing campaigns to promote Koh Samui luxury stays to international travelers.

9. This process will generate three targeted marketing campaigns as follows:

# Three Targeted Marketing Campaigns for Koh Samui Luxury Stays

Based on the aggregated sentiment and topic data from reviews across the five luxury hotels in Koh Samui, here are three strategic marketing campaigns to attract international travelers:

## Campaign 1: "The Personal Paradise Experience"

**Core Concept:** Highlight the exceptional personalized service that distinguishes Koh Samui luxury properties from other destinations.

**Target Audience:** Affluent travelers seeking recognition, attention to detail, and staff who remember their preferences.

**Key Elements:**
- Feature actual staff members mentioned in reviews (with permission) as the faces of Koh Samui hospitality
- Showcase personalized touches like Centara's "surprise of the day" and W's "Whatever, Whenever" service
- Create video testimonials from past guests about staff who went above and beyond
- Emphasize the WhatsApp connectivity that allows seamless communication with hotel staff
- Tagline: "In Koh Samui, we don't just know your name. We know you."

**Marketing Channels:** Luxury travel magazines, Instagram, targeted LinkedIn ads to executives, partnership with luxury concierge services.

## Campaign 2: "Beyond the Villa: Koh Samui's Aquatic Sanctuaries"

**Core Concept:** Focus on the exceptional water experiences that appear consistently across reviews – from private infinity pools to pristine beaches to unique swimming environments.

**Target Audience:** Experience-seeking luxury travelers, Instagram-conscious millennials, couples seeking romantic water settings.

**Key Elements:**
- Showcase the variety of water experiences: private pool villas, swim-up rooms, adults-only pools, and beach access
- Feature professional photography highlighting sunset views from infinity pools
- Create a "signature water experience" at each property that becomes Instagram-worthy
- Emphasize the privacy and exclusivity of the water spaces
- Partner with luxury swimwear brands for cross-promotion
- Tagline: "Where water meets luxury, memories begin to flow."

**Marketing Channels:** Travel influencers, Pinterest, Instagram, partnership with luxury swimwear brands, targeted ads on travel booking sites.

## Campaign 3: "The Celebration Destination"

**Core Concept:** Position Koh Samui as the premier destination for commemorating life's special moments and celebrations.

**Target Audience:** Honeymoon couples, milestone anniversary celebrants, luxury family reunion planners, achievement celebrators.

**Key Elements:**
- Feature testimonials from honeymoon couples (particularly from W Koh Samui reviews)
- Showcase custom celebration packages across properties
- Highlight the photography services that capture special moments (particularly W Koh Samui's photographer Ton)
- Create "celebration journey" itineraries that incorporate multiple properties
- Emphasize staff's attention to celebration details (birthday cakes, anniversary surprises)
- Tagline: "Your moment to celebrate. Our privilege to perfect."

**Marketing Channels:** Wedding magazines, honeymoon planning sites, partnerships with luxury travel agencies specializing in celebratory travel, targeted Facebook/Instagram ads to newly engaged couples.

Each campaign leverages the authentic guest experiences revealed in the hotel reviews while targeting specific traveler motivations that align with Koh Samui's demonstrated strengths in personalization, water-based luxury, and celebration-worthy service.

10. These three marketing campaigns can be transformed into engaging infographics to visualize the key business concepts. This visual approach will make the data more digestible for hotel managers, marketing teams, and travel partners while showcasing each campaign's unique value propositions, target audiences, and strategic positioning.

Conclusion

This step-by-step guide demonstrates a comprehensive approach to leveraging Azure AI Agent Service for creating targeted marketing campaigns based on TripAdvisor data. The six-step workflow efficiently processes hotel information, from data collection to marketing strategy development, ensuring a data-driven approach to luxury hotel marketing in Koh Samui.

The resulting three marketing campaigns - "The Personal Paradise Experience," "Beyond the Villa: Koh Samui's Aquatic Sanctuaries," and "The Celebration Destination" - each target distinct market segments while capitalizing on the unique strengths identified through customer review analysis. These campaigns effectively combine the authentic experiences of past guests with strategic positioning to attract future international travelers.

By utilizing MCP tools from Azure AI Agent Service and the Claude desktop app to analyze TripAdvisor data, hotels can create more targeted, effective marketing strategies that resonate with their intended audience. This systematic approach ensures that marketing efforts are grounded in actual guest experiences and preferences, potentially leading to improved conversion rates and better return on marketing investment.

The methodology presented here can be adapted and replicated for other destinations and hotel markets, making it a valuable template for future marketing initiatives in the luxury hospitality sector.